The CP ITALIA S. p. A. was set up with a specific aim: to supply with paints the hardware and colour shops, specialized paint shops, the do-it-yourself centres.
During the years the company has become an important point of reference for this market, developing an important specialization as to products, image, item selection, sale organization and promotion activities.
Such a steady effort has allowed the CP ITALIA S. p. A. to place itself at the very top of the market of reference as to output, trade-mark renown, and diffusion over the territory.
The company avails of a commercial organization made up by 22 sales agents and of a firm distribution network ensuring an effective service directly from the specialized store in the seat of Bari.
One more strong point of the CP ITALIA S. p. A. is the assistance guaranteed by a very high technical level of the quality control and product development labs.But the real point is the ability to develop items meeting the market requirements: employment easiness, high quality standards, operating economies.
These are the guidelines inspiring the steady product improvement carried out inside the firm.The retailer resorting to the CP ITALIA S. p. A. can catch all the sale opportunities, in that he relies on:
- The List including 160 product types related to beyond 1,000 different items;
- Each item has a highly qualitative image and all the useful instructions for the right use of the product, bar code, warnings in keeping with law, when prescribed;-
- Promotion activities aimed at maximizing marginality and rotation of the products in assortment.
